Press Release

Young Minds, Inc. Names ARTH International and DATA Assurance as Distribution Partners

Redlands, Calif.--October 8, 2001--Young Minds, Inc. (YMi) announced today that it has selected Data Assurance Technology Associates (DATA) of Palm Springs, California to distribute Young Minds data storage products in the United States. The agreement is effective immediately, and positions DATA as the exclusive distributor for all YMi domestic sales. At the same time, Young Minds reaffirmed its international distribution agreement with ARTH International (ARTH), which continues ARTH's exclusive international distribution and worldwide reseller agreements . ARTH has been the exclusive international distributor and an authorized reseller for YMi since 1997.

"We are very excited to have DATA representing Young Minds' products in the United States," said Andrew Young, Chairman and co-founder of YMi. "With DATA, we have an organization with many years of CD-R and DVD-R experience representing our products to our target markets and customers, who are typically very sophisticated data storage and IT professionals."

"This continues the outsourcing we began in 1997, when we selected ARTH as our international distribution organization. Moving sales responsibilities to independent organizations allows us to concentrate completely on product development. The accelerated pace of new product announcements over the past two years is a direct result of the increased focus we gained from using ARTH. Adding DATA as our domestic sales organization will further improve our focus and allow us to continue the momentum we have built over the last couple of years," continued Young.

"We are very pleased to have been selected by Young Minds to manage their U.S. product sales," stated Robert Levine, DATA's Vice President of Marketing. "Young Minds has an enviable reputation for innovation, technical expertise, market-leading products, and customer support. We are looking forward to a long and productive partnership with both Young Minds and our customers."

"The past four years have been notable for the sales growth that we have seen with Young Minds' products, particularly in Europe," according to Johann Rath, President of ARTH International. "The continuance of our agreement with Young Minds allows ARTH to continue expanding our international sales of Young Minds' products."

Founded in 1989, Young Minds, Inc. (YMi) provides a complete line of network attached data libraries and network capable, cross-platform CD and DVD Recording systems. YMi pioneered CD-Recording and CD-ROM mass storage in the UNIX market, and continues to deliver the most innovative solutions that are reliable, cost-effective and easy to use. Andrew Young, Chairman and co-founder of the company, authored the Rock Ridge Interchange Protocols, which define additional functionality for ISO 9660 standard discs used in UNIX environments. Young Minds can be reached on the Internet at or call 800-964-4964.



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